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April fools was over weeks ago, but this is no prank. The social media rumor was made official Thursday night.
“Finally... being covered in chocolate and peanut butter is acceptable,” the company said when it announced the new line on it’s Instagram page.
“Introducing the @hipdot X REESE’S Collection. With eye shadow palettes, lip balms, brushes and more you too can become a peanut butter cup.”
The product line includes highly-pigmented eye shadows in candy shades of chocolate and the brand’s signature orange and yellow.
Yes, the makeup smells like Reese's peanut butter cups, especially the lip balms which come in sheer nude and a chocolate brown.
The line will have a limited run and is being marketed as a collectors set sold in a bag identical to a the company’s Reese’s Peanut Butter Cup packaging.
Reese’s products are produced by Hershey’s in Dauphin County where they have been made for over 92 years.
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